The world’s most diversified casino-entertainment company, Caesars Entertainment Corporation announced intentions to open Caesars Republic Scottsdale. It will serve as its first non-gaming hotel in the United States and will serve as part of its plan to expand its brands and loyalty network through its licensing strategy.
Set to be located adjacent to the region’s premier luxury retail destination, Scottsdale Fashion Square, Caesars Republic Scottsdale will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality. Caesars Entertainment will license its brand, advise on design elements and integrate the industry’s leading loyalty network Total Rewards.
“Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations,” said Caesars Entertainment President and Chief Executive Officer, Mark Frissora.
“This project will be our first non-gaming asset in the United States and demonstrates the global strength of the Caesars brand. We look forward to partnering with HCW Development and Aimbridge Hospitality to create a world-class experience in one of the nation’s most desirable communities.”
Set to hold 266 rooms, the 11-story structure will at the intersection of North Goldwater and East Highland Avenue. Courtesy of a high-profile location, guests at the Caesars Republic Scottsdale will be able to walk to the state’s most elegant mall.
The interior décor will feature rich textures and strong architecture, juxtaposing soft curves and bold accents in a chic and classy lobby, with designs curated throughout the guest rooms.
When it comes to the guest room experience, a new standard will be set when it comes to rooms and amenities in Scottsdale.
The building will also include a 7,000-square foot column-free ballroom with 34-foot sliding glass doors which open out onto the adjacent lawn, suitable for outdoor events for up to 600 people. The ballroom is divisible into four sections and can accommodate banquets up to 500. The ballroom’s LED lighting system will allow event organizers to customize the look and feel of their event with the ability to change the ceiling color. Additionally, the ballroom will feature a cutting-edge sound, internet and audio-visual system.
The hotel’s 7th floor will be the best part of the facility as it will encompass a rooftop pool and bar – the only rooftop pool in Scottsdale – featuring breathtaking views of Camelback Mountain. The pool will host activities such as yoga at 9 and champagne at 11. The rooftop bar will feature specialty drinks by HCW’s award-winning mixologist. There will be weekend brunches and lively afternoon energy year-round. This area will also serve as private event space for exclusive groups or company events. Adjacent to the pool will be the hotel’s state-of-the-art fitness center.
“We are very excited to work alongside our new partners to introduce the Caesars Republic brand to the world,” said Richard Huffman, Chief Executive Officer and President of HCW Development. “Scottsdale is a vibrant community and we are confident that this high-end facility will provide a truly unique and dynamic experience to both locals and guests traveling from afar.”
This will be part of a new kind of lifestyle hotel experience; the first brand from Caesars Entertainment designed exclusively for non-gaming hotels. Caesars Republic is a brand with an edge, inspiring imagination, pushing creative boundaries and collaborating with trendsetters.
No two hotels within the brand will be exactly alike – everything from the décor to the culinary offerings are inspired by local traditions and tastemakers. Caesars Republic taps into the unique pulse of each host city, amplifying its energy and culture.
“We are honored to partner with Caesars Entertainment and add a hotel with the iconic Caesars brand to our management portfolio,” said Aimbridge Hospitality President and Chief Operating Officer, Robert Burg. “We share Caesars’ commitment to operating excellence and look forward to managing Caesars Republic Scottsdale.”
This announcement follows the late 2018 opening of Caesars Entertainment’s two beachfront luxury resorts and beach club on Meraas’ Bluewaters Island in Dubai. Additionally, Caesars announced plans last year to develop a non-gaming Caesars Palace resort along the coast of Puerto Los Cabos, Mexico.