Musk Rebrands Twitter’s Blue Bird to the Letter ‘X’

Bye Bye blue bird! The social media platform Twitter underwent a major rebrand early Monday, moving to X and removing the sites iconic bird logo.

As of Monday morning, Twitter.com URL remains functional, however users can also expect the URL X.com to be active soon to access the site.

Over the weekend, Twitter owner Elon Musk informed customers the change was coming.  “And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted.


As of Monday morning, the platform’s homepage has been rebranded to X.com. However other pages, such as the platform’s Help Center, continued to feature the original Twitter branding.

Musk has used the X.com domain for other ventures in the past. The domain was used for online transactions, much like to PayPal. X.com merged with PayPal after purchased.

The color scheme on the site was also changed. Musk polled users Saturday evening on the app whether the default platform color should be black or silver. The favor of black won out.

Just recently, Twitter rival Threads was released for users. The app was created by Facebook founder Mark Zuckerberg. Upon launched it instantly gained millions of subscribers.

Twitter alleges that Meta hired former Twitter employees with whom have knowledge of the company’s trade secrets. A lawsuit has been threatened over the belief those employees poached from Twitter were knowingly assigned to work directly on Threads.

A Meta spokesperson has rebutted the claim and has said, “No one on the Threads engineering team is a former Twitter employee — that’s just not a thing.”