Starting on Monday, Applebee’s will offer a $200 subscription for a date night pass.
According to the company, the pass will include approximately 52 weekly date nights, spanning over a year. The pass will be effective from February 1st until January 31, 2025.
The pass provided only includes a maximum of $30 for food and non-alcoholic drinks per use. This amount is enough to cover two portions of endless boneless wings, riblets, and shrimp. However, the expense for margaritas must be paid for separately by the individual.
According to a 2022 survey conducted by Match, the company behind popular dating apps Tinder, Hinge, and Plenty of Fish, spending on dates has increased by 40% compared to the previous decade. To save money, some individuals are opting for more affordable activities such as a stroll in the park or grabbing a cup of coffee instead of traditional dinner dates.
As the cost of eating out continues to increase, the chain seems to be embracing its image as a budget-friendly option for dining out.
In the new year, the company reintroduced its unlimited boneless wings, as well as riblets and double crunch shrimp. Additionally, the company made a statement last October announcing the return of “DOLLARITA’S BACK”.
On Monday, January 22 at 12 pm EST, the date-night pass for the chain will be up for sale on their website. Applebee’s has mentioned that they will only offer a restricted quantity of passes.
There are a total of sixteen Applebee’s restaurants that are not required to adhere to the pass. These locations include two in New Jersey, one in New York, one in Maryland, two in Florida, two in Ohio, one in South Dakota, five in Pennsylvania, one in Virginia, and one in Texas.
