Dierks Bentley’s Whiskey Row located in Gilbert has announced the actions they are taking in order to publicly apologize for turning away a veteran earlier this month. Following Whiskey Row’s corporate policy of denying entry to anyone with face or neck tattoos, the U.S. Marine Corps veteran Brandon Andrus was turned away when he tried to enter.

Due to the immense backlash and criticism that Whiskey Row has received since this incident, representatives from the company have shared that this policy has been changed.

They have also decided to make a $10,000 donation to a veteran non-profit. Originally the company planned to make the donation to the Wounded Warrior Project based in Florida. However, the Wounded Warrior Project has come under major criticism for the management of their money. Instead the company’s donation will be made to the local non-profit Heal the Hero located in Scottsdale.

In addition to this donation Whiskey Row has also decided to host an “Armed Forces Appreciation Day” which will be taking place on Wednesday, March 29. In an effort to continue the formal apology, the company has also instituted a 25 percent off discount offer to veterans who have their military identification.

“Whiskey Row has and always will support our military and the public is invited to help celebrate their bravery,” said Whiskey Row in a statement from their company representatives.