The world of retail giants has struck again: Walmart has created a private label wine collection. The collection, which will allow the supermarket to reach a new branch of consumers, is being sold in 1,100 stores around the nation.
The new collection, Winemakers Selection, has 10 private label wines, and the beverages are from wineries around the world — California, Italy, and France.
Winemakers make the collection specifically for Walmart, and they had Walmart’s consumers in mind. According to Walmart executives, the company is approaching the industry in a similar fashion as other stores, like Trader Joe’s and Aldi. This approach will leave a positive impression on consumers, and Walmart’s reputation for quality items at budget prices will grow.
A source from Walmart shares that, while the wines are budget-friendly at around $11 a bottle, a bottle drinks like a much more expensive beverage. Walmart’s website calls the new wine “highly drinkable…for any occasion.”
Walmart has introduced their new beverages into the wine market at the best time. According to statistics from Zion Market Research, wine sales are predicted to grown exponentially in the next few years, as much as 6% a year. Private label wines are predicted to grow, as well, approaching nearly 5% of growth a year.
Walmart’s move to introduce their private label and officially join the wine industry will create waves in the market. Other grocery retailers will most likely follow Walmart’s lead and attempt to create their own private collections. If this occurs, supermarket private wine collections could impact the viability of traditional wineries.