Target’s New Loyalty Reward Program Comes To Phoenix

National retailer Target is piloting a new loyalty reward program. This week, the company announced that the newest list of the cities that would be able to try this new program includes Phoenix.

For a year, consumers in Dallas-Fort Worth have been able to take advantage of Target’s new program, Target Circle. The rewards shoppers get from the new program include 1 percent back on their purchases without the use of a special Target debit card or credit card. The points will be redeemable after they are earned. Those who participate in the program will also be able to choose which local nonprofits to which Target will donate money. Birthday specials will also be available to members.

The company is starting this program as a way to further personalize the shopping experience at Target.

Phoenix shoppers can become a member of Target Circle starting on Feb. 19. A few other cities will also gain access to the program at this time. These cities include Denver, Charlotte, Kansas City, and Indianapolis.