On September 26, 2017, Phoenix International Raceway announced its new multi-year partnership with ISM Connect, a pioneer in smart venue technology. The venue is known for hosting NASCAR events, as well as the Verizon Indy Car Series. The partnership includes installation of a digital groundbreaking digital fan experience, as well as naming rights. PIR will be renamed ISM Raceway next year.
“We’re focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans,” said Phoenix Raceway President Bryan R. Sperber. “ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come.”
ISM’s Connect Network will provide the venue with modernized, advanced, robust, technology and data capabilities to create meaningful experiences between fans. This will be done by use of digital display screens, interactive experiences, social media integrations, and a app mobile app. The mobile app will provide users access to unique content, in-seat ordering and more.
The raceway will have a new infield fan zone, new pedestrian tunnel connecting the infield to the new seating areas and one of the two new canyons – the immersive and interactive entrances. Apart of the new partnership, ISM connect will receive the naming rights for one of the canyons, providing over 20,000 square feet of fan engagement, and brand activation that spans multiple concourse levels.
“This partnership underscores our commitment to strengthening relationships and communication between venues, fans, partners and brands through innovative digital solutions,” said ISM Connect Vice President of Operations Jeff Hutchins. “ISM Raceway, powered by ISM Connect’s digital engagement network, will revolutionize how large venues connect every piece of their technology in order to gather and analyze data with the goal of improving the fan experience.”
This new partnership is part of the raceways $178 million modernization project. The project is expected to be completed by Fall 2018.
