If you think the exponential growth of streaming mega-sensation Netflix is slowing down, you couldn’t be more wrong. Netflix became the highest grossing app on the App Store for the first time late in 2016, and it’s been uphill since.

Most recently, Netflix put together astonishing numbers of new customers overseas, while still improving tremendously in terms of its American audience.

Wall Street’s projected estimates for Netflix’s growth sat at roughly 1.2 million new customers for the US and 3.5 million new customers overseas. Even these wild numbers were blown out of the water this week.

In Netflix’s release of its fourth quarter statistics from 2016, it was revealed it had grown in American audience nearly 2 million customers, and in overseas audience by roughly 5 million.

Now, Netflix’s stock price has risen from $83 in early February, and $95 in mid-August of 2016, all the way up to $140 in mid-January of 2017.

This early success from Netflix’s aggressive efforts to expand its audience globally could mean the company doubles down on this idea moving forward.

Netflix’s global audience saw a lot of unique things in Netflix today. Recently 3%, a Brazillian show in Portuguese, has reached a major audience around the world. This marks the first show of this scale to accomplish this from South America.

It could also mean a new direction for Netflix’s original content, which is currently centered fairly heavily in US-based content. With Netflix surging in success, this means that the American content could be translating well to global audiences, or it could mean that Netflix would succeed in these markets all the same without it.

It is now on Netflix to properly distinguish this, and capitalize on the new opportunities that come from expanding to the markets it has now reached.