Mattel Announce Barbie and Masters of the Universe Experiences For Upcoming Arizona Adventure Park

Arizona is finally getting a theme park! Plans for the new Mattel Adventure Park coming to Glendale in 2023 continues to evolve and grow.

Mattel, Incorporated and EPIC Resort Destinations, LLC have announced that Mattel Adventure Park in Glendale, Arizona will feature additional brand experiences from Barbie, Masters of the Universe, and Mattel Games when the park opens in 2023.

The park announcement is in addition to the previously announced Hot Wheels go-karting experiences and a roller coaster and a Thomas & Friends indoor theme park area.

“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” said Julie Freeland, Senior Director, Global Location Based Entertainment, Mattel. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.”

For the Barbie brand experiences, plans include the Barbie Beach House, designed to be a must-visit destination for Barbie fans of all ages. The Barbie Beach House features the Barbie flying theater, taking riders on a journey from deep underwater to outer space. The park will include the Dream Closet Experience, where Barbie, through state-of-the-art hologram technology, is brought to life to help curate the ultimate wardrobe. Lastly, the Barbie Rooftop where guests can enjoy a selection of signature pink beverages perfectly paired with sweet and savory snacks while enjoying panoramic views of the dream property.

Master of the Universe fans will get to experience the iconic Castle Grayskull. The park will feature this in form of a 4,500+ sq. ft. state-of-the-art laser tag arena where fans “have the power” to fight for Eternia. A Laser Tag experience will bring the world of Eternia to life and invites guests to join an epic battle to regain the power of the Universe.

Mattel Adventure Park will also feature a nine-hole mini golf experience that transforms the Mattel Games portfolio into an immersive playing environment. Families can putt-putt while battling Rock ‘Em Sock ‘Em Robots, or through a life-sized Pictionary game board with additional games featured throughout.

In addition, guests can tackle the UNO themed larger-than-life climbing structure and race to the top.

“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park. We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.” Said Mark Cornell, President, Epic Resort Destinations.

The first-ever Mattel Adventure Park was announced with the ground breaking of the adjacent Crystal Lagoons Island Resort, which has since been taken over by new ownership and rebranded as VAI Resort.

The park and resort will feature 1,200 hotel rooms, a concert stage, beaches, will be located just south of the State Farm Stadium in Glendale’s sports and entertainment district in the West Valley, just off the Loop 101.

The park is set to open in the first quarter of 2023, while the resort is expected to open in late spring of 2023.



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