Young, female, country musicians are designing clothes with their fans in mind and changing the look of fashion in Music City.
Typically the clothing worn by county music stars was exaggerated because it was designed to be worn on stage or on the big screen. You always see Dolly Parton in skin tight jeans and she is bedazzled with rhinestones. Loretta Lynn is known for her bejeweled, sparkling gowns, and Shania Twain would not be Shania without her signature midriff-bearing leopard prints.
Things are beginning to change as artists are designing their own lines to be worn by their fans. Karen Fairchild, a member of the Grammy-winning group Little Big Town, said “I think country artists, mainly women, have always dressed well.” But now there is a new wave in fashion and the Fair Child collection which was launched this year as some Macy’s stores and online shows a love of high fashion, vintage clothes, and glamour. At the same time her clothing line is meant to be affordable.
Fairchild dresses in jeans and T-shirts. She wanted to create pieces that would easily be paired with a pair of denim jeans or a T-shirt. Says Fairchild, “I feel like every girl likes to feel glamorous. With Fair Child, we tried to do that at a really affordable price. We were able to do that with Macy’s and give girls strong, iconic pieces that feel a little glamorous but that they could wear in an everyday situation.”
Pieces in the collection start at under $50 and include cocktail dresses, faux fur jackets and vests, metallic leggings, and sheer lacy tops. Fairchild wants women to wear her line as everyday clothing options and has kept them affordable yet they are statement pieces that she says can be worn anywhere.
Bloomindale’s is also in on the action with country duo Maddie and Tae. They have a new AQUA collection with pieces ranging from embroidered bomber jackets to velvet slip dresses. Prices range from $38 to $498 so will fit a variety of wardrobe budgets. Tae Dye said that their only focus had been music but then Bloomingdale’s came along and they decided the idea fit.
The styles of both Maddie and Tae were incorporated into the line combining the romantic look of one with the edgier look of the other. They went to their first fashion show during New York Fashion Week this year. Maddie Marlow has said of their line, “The goal with this line was just to make a whole bunch of different pieces that are in different price ranges so there is a piece for everyone. We love high-end clothing, but we also love a bargain. We tried to make it accessible for everyone.”