Roosevelt Row Arts District To Welcome Upscale Cambria Hotel

A Phoenix commercial real estate development company, True North Studio, LLC, has unveiled a new collaboration project with one of the world’s largest lodging franchisors, Choice Hotels International, Inc.

Construction is now underway on The Cambria hotel in the Roosevelt Row Arts District in downtown Phoenix, with the opening date set for late 2019.

The operation of the hotel, along with the food and beverage venues, will be managed by the award-winning Oxford Hotels & Resorts, LLC.


True North Studio is the project developer and is working with DAVIS, a Tempe-based architect, and UEB Builders, a Scottsdale-based general contractor. The lender is Lowe Enterprises, based out of Los Angeles.

True North Studio is working with Artlink Inc., a 501(c)3 nonprofit organization, on a formal call to artists to commission local, national and international artists to create exterior murals and an iconic sculptural shade structure to be placed outside the hotel entrance.

The 127-room update hotel will reach seven stories and feature a rooftop pool with cabanas and a bar, while boasting panoramic views of the surrounding mountain ranges, downtown skyline, and music festivals at Margaret T. Hance Park.

Guests that enter the Cambria will be greeted by a welcoming lounge area that features space for working, networking and hanging out. Both hotel guests and locals will be able to enjoy the ground floor café, restaurant, and rooftop amenities.

Located at 222 E. Portland Street, just south of the I-10 Freeway onramp, the hotel is in the historic Evans Churchill Neighborhood of the Roosevelt Row Arts District. With countless arts venues, numerous of local businesses who support the arts, and over 100,000 new visitors each year, the Roosevelt Row Arts District is a continuously evolving canvas that has reached a nationally-recognized status for arts, culture and small, locally-owned businesses. 

Hotel guests will have a view of Margaret T. Hance Park when lounging at the rooftop pool. The building is also within walking distance to the light rail, Phoenix Biomedical Campus (TGen, ASU, UA, NAU) and many downtown music venues, restaurants, galleries, museums, and shopping.

 “As one of the largest and fastest-growing cities in the country, anchored by rising tourism, a rich corporate presence, and thriving arts scene, Phoenix is the perfect destination to welcome several Cambria hotels,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “Cambria hotels are designed to reflect the neighborhoods in which they are located and the Roosevelt Row location is no exception—guests can expect it to capture the spirit of the community and inspire them to explore, engage, and discover all Phoenix has to offer.” 

Jonathon Vento, True North Studio founder, has over 30 years of experience developing more than 200 projects nationwide, including high rise residential tower 44 Monroe in Downtown Phoenix.

“We’re most excited about being part of the Roosevelt Row Arts District, which is a top arts district in the nation and a priceless gem of Phoenix. We’re honored to work with Choice Hotels on this project and look forward to introducing a hospitality product that truly mirrors the vibrant culture and authentic essence of the neighborhood. Guests and locals will love visiting the new Cambria hotel in downtown Phoenix – Roosevelt Row Arts District,” said Vento, principal developer, True North Studio.